Det Boston baserede reklamebureau Modernista! har taget en noget pragmatisk tilgang til deres online tilstedeværelse og har stort set afviklet deres website. Det eneste der er tilbage er en næsten tom landing page, der kun linker væk fra siden.
Når man laver en websøgning på dem, bliver man taget til enten deres Facebook eller wikipedia side, hvor man kan finde den information man normalt ville finde på en “traditionel” web1.0 homepage.
Hvis man vil se deres tidligere print projekter, bliver der linket til Flickr og deres TV spots ligge naturligvis på Youtube. Kundelister kan findes på Del.icio.us Nyheder omkring Modernista! finder man på Google News.
Tvivle på, at dette vil blive standarten for virksomheder i fremtiden, men man må sige, at Modernista! har taget de sociale medier til sig og bruger de nye kommunikationskanaler fuldt ud. De er hvor deres brugere og potentielle kunder er og åbner for kommunikation og dialog.
Pragmatisk eller ej, så er det et bureau der forstå web kommunikation.
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